Day
by day, billboards are springing up in Bangkok, 25 to 50 meter giants to catch
the eye of motorists, more modest models at every 50 meters along footpaths to
engage pedestrians.
This
is the expressive stage where our attention is caught by attractive design. A
new stage is coming. As you pass a billboard your mobile telephone will ring to
tell you of a new film, the nearest time and place of showing to your location.
If you are attracted and go there, another call arrives, suggesting where you
may eat in the time available before the film starts, and offering a discount.
Meanwhile other electronic eyes are watching your movements, scanning your eye
image to identify you, and searching their database to see what commercial
product is most appropriate to offer. This system will be in place within the
next few years, driven by developments in optoelectronics, IT, the advertising
industry, and under the driving force of marketing commercialism.
Can
we restrain the monster before it consumes our lives?
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